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WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2017 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of  Wins 2017 Best Pharmaceuticals Mobile Website Mobile WebAward for ABILIFY MAINTENA® (aripiprazole) Schizophrenia Mobile Website

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For: ABILIFY MAINTENA® (aripiprazole) Schizophrenia Mobile Website

Award: Best Pharmaceuticals Mobile Website

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About the Entry



The ABILIFY MAINTENA® (aripiprazole) mobile website was developed for caregivers and their loved ones living with schizophrenia who are being treated with a daily oral antipsychotic or a long-acting injectable (LAI) and still experiencing symptoms. Schizophrenia is a unique condition to deal with for both people living with the disease and their caregivers. Content and tools that can be customized or allow for personalization is important to this audience because no two experiences with schizophrenia are the same.

When caregivers are educated about treatment options for their loved ones as well as the benefits and risks of treatment, they may be more open to discuss these options with the doctor.

Because of the recent increase in mobile traffic, this solidified the business need to optimize the site for mobile and tablet use.

The ABILIFY MAINTENA mobile website provides families with education and tools to facilitate a discussion with the healthcare team about the benefits of a long-acting injectable (LAI).

The objectives of the ABILIFY MAINTENA mobile website are to:
• Help prepare the caregiver and their loved ones for initial discussions with the healthcare team about ABILIFY MAINTENA so they can become active in treatment discussions
• Educate consumers as they adjust to receiving once-monthly treatment with ABILIFY MAINTENA
• Provide useful and relevant information to help caregivers and their loved ones living with schizophrenia

 

Award Credits

Contributors:

Senior Product Manager:

Carolyn Lombardo

SVP Creative Director:

Michele Monteforte

SVP Group Creative Director:

Matthew Sherwood

VP Group Art Supervisor:

Susan Falco

VP Group Copy Supervisor:

Katie Alling

VP, Director or Project Development:

Heather Shannon

SVP, Group Account Director:

Dana LaPiana

Senior Account Executive:

Laura Howe