2019 Winners Announced. Congratulation to All!

WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2016 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

Bookmark and Share

image of Penn State College of Medicine / Red Privet, LLC Wins 2016 Best Education Mobile Website Mobile WebAward for Penn State College of Medicine Website

To: Penn State College of Medicine / Red Privet, LLC

For: Penn State College of Medicine Website

Award: Best Education Mobile Website

Click here to see entry creative

About the Entry



Applying to medical school is a unique process. That’s why when redesigning Penn State College of Medicine’s website we turned to the intended audience, medical students, to better learn the role of the web in the application and matriculation process. This research informed a human-centered website design, founded on real customer-insights.

Through contextual interviews, we discovered that prospective students spend limited time on a school’s website when first deciding to apply. The website becomes most valuable as a research tool during the secondary portion of the application – when schools ask specific questions via an essay-format, and the third portion – the interview. At that point, applicants desire quick information to assist them with answering questions and to “shop” schools to see if it’s the right fit for them. To meet this unique challenge, the goal of the redesign was to focus less on curriculum-heavy content and more on visuals to highlight the program’s key features in a consolidated, but informative way. Listening to user feedback, the site offers direct access to program-specific content (medicine, research and nursing), rather than the blended content experience typically found on medical school sites. The new site also incorporates campus lifestyle photography, student quotes, academic data and blogs to tell the story of what it was truly like to be a Penn State College of Medicine student.

The end result is an improved site that tells the story of Penn State College of Medicine – but in the condensed, convenient and actionable format desired by applicants.

 

Award Credits

Contributors:

Marketing & IT Web Team:

Penn State Health

Red Privet, LLC