WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2016 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Klick Health & Abbott Medical Optics

For: Back in Focus

Award: Best Medical Mobile Website

Click here to see entry creative

About the Entry

Challenge:
Revitalize Backinfocus.com targeting the millennial population with an authentic narrative that guides visitors along the patient journey. We want this digital experience to elevate iLasik as the preferred choice for laser vision correction, expedite the consumer consideration period and prompt users to find a doctor who treats with iLasik.

Solution:
Backinfocus.com features bold messaging paired with lifestyle and active imagery to speak immediately to the young, dynamic audience. Interactive Cost Calculator and Find a Doctor features were highlighted. The content structure was re-aligned to be intuitive for users and guide them through their patient journey. An equally engaging media campaign supported the website refresh.

Result:
Overall, the traffic to the website increased 17%. Users of the website are also more engaged, with bounce rate decreasing and pages per session increasing by 30%.

 

Award Credits

Contributors:

Director of Global Consumer Marketing, AMO:	Viru Parlikar
Americas Marketing Manager, Refractive, AMO:	Yolande Hubner
Consumer Marketing MBA Intern, AMO :	Srishti Goyal
Senior Designer:	Martina Rosati
Art Director:	Stephen Crowhurst
Senior Copy Writer:	Adrienne Jackson
Senior UX Architect:	Majid Behboudi
UX Architect:	Benson Chang
Associate Creative Director:	Brad Suisham
Senior Project Manager:	Michael Jardin