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WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2016 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of Klick Health & Abbott Medical Optics Wins 2016 Best Medical Mobile Website Mobile WebAward for Back in Focus

To: Klick Health & Abbott Medical Optics

For: Back in Focus

Award: Best Medical Mobile Website

Click here to see entry creative

About the Entry



Challenge:
Revitalize Backinfocus.com targeting the millennial population with an authentic narrative that guides visitors along the patient journey. We want this digital experience to elevate iLasik as the preferred choice for laser vision correction, expedite the consumer consideration period and prompt users to find a doctor who treats with iLasik.

Solution:
Backinfocus.com features bold messaging paired with lifestyle and active imagery to speak immediately to the young, dynamic audience. Interactive Cost Calculator and Find a Doctor features were highlighted. The content structure was re-aligned to be intuitive for users and guide them through their patient journey. An equally engaging media campaign supported the website refresh.

Result:
Overall, the traffic to the website increased 17%. Users of the website are also more engaged, with bounce rate decreasing and pages per session increasing by 30%.

 

Award Credits

Contributors:

Director of Global Consumer Marketing, AMO:

Viru Parlikar

Americas Marketing Manager, Refractive, AMO:

Yolande Hubner

Consumer Marketing MBA Intern, AMO :

Srishti Goyal

Senior Designer:

Martina Rosati

Art Director:

Stephen Crowhurst

Senior Copy Writer:

Adrienne Jackson

Senior UX Architect:

Majid Behboudi

UX Architect:

Benson Chang

Associate Creative Director:

Brad Suisham

Senior Project Manager:

Michael Jardin