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THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2016 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of Campfire at SapientNitro Wins 2016 Best TV Mobile Website Mobile WebAward for Outcast Interactive Trailer Mobile

To: Campfire at SapientNitro

For: Outcast Interactive Trailer Mobile

Award: Best TV Mobile Website

Click here to see entry creative

About the Entry



Our client, Cinemax, wanted to further establish itself as the home for quality genre programming by giving horror fans the most terrifying new show on TV. Combining visuals from the show, an original 3D audio narrative and simple, intuitive mobile-native gestures, we created a terrifying mobile web experience that would follow fans wherever they went. “Possession Begins” innovative brand of horror helped propel Outcast to become Cinemax’s most watched premiere ever, with 4 million views across streaming and broadcast. It also proved there are fresh ways to give the horror-loving masses new kinds of nightmares.

 

Award Credits

Contributors:

Creative Director:

Nick Braccia

Senior Art Director:

Kade Roybal

Creative Technologist:

Mark Harris

Manager Producer:

Julia Pontecorvo

Art Director:

Emily Culbertson

Art Director:

Dylan Werner

Senior Copywriter:

Micky Treutlein

Associate Technologist:

Adam Paikowsky

Account Coordinator:

Lauralee Bent

Client Services Director:

Jen Villany