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Our client, Cinemax, wanted to further establish itself as the home for quality genre programming by giving horror fans the most terrifying new show on TV. Combining visuals from the show, an original 3D audio narrative and simple, intuitive mobile-native gestures, we created a terrifying mobile web experience that would follow fans wherever they went. “Possession Begins” innovative brand of horror helped propel Outcast to become Cinemax’s most watched premiere ever, with 4 million views across streaming and broadcast. It also proved there are fresh ways to give the horror-loving masses new kinds of nightmares.
Contributors:
Creative Director: |
Nick Braccia |
Senior Art Director: |
Kade Roybal |
Creative Technologist: |
Mark Harris |
Manager Producer: |
Julia Pontecorvo |
Art Director: |
Emily Culbertson |
Art Director: |
Dylan Werner |
Senior Copywriter: |
Micky Treutlein |
Associate Technologist: |
Adam Paikowsky |
Account Coordinator: |
Lauralee Bent |
Client Services Director: |
Jen Villany |