2020 Call to Entry Open. Good Luck to All!

WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

Bookmark and Share

image of TopSpot Internet Marketing Wins 2012 Best Airline Mobile Website Mobile WebAward for Pentastar Mobile Strategy

To: TopSpot Internet Marketing

For: Pentastar Mobile Strategy

Award: Best Airline Mobile Website

Click here to see entry creative

About the Entry



Pentastar Aviation is a private jet charter company targeting individuals & businesses. In reviewing analytics data, we notice Pentastar’s desktop site was receiving mobile traffic for both relevant term and company name searches. After these findings, a PPC campaign specifically targeting mobile users was implemented and the conversion rates ranged between 2-5% higher than the pc campaigns. Since this traffic was being sent to their desktop site, we saw opportunity to increase response by offering a mobile friendly site. We developed a site with key calls to action for users to quickly request a charter quote. Within 6 weeks of launching the new mobile site & directing PPC traffic to it, Pentastar had a 421% improvement in conversions. This new exposure also gave them a brand lift that was very evident in the increase in direct to site visits and Google name searches. Our goal was to increase requests for charter flights and plane maintenance and while that was accomplished, their repeat visitors/business has also increased. We see more repeat charter requests stemming from mobile devices than PC.

 

Award Credits

Contributors:

Team Lead:

Rachel Esparza

PPC Account Manager:

Lara Garcia

Conversion Improvement:

Steven Wilson

SEO Specialist:

Nicole Buergers

Web Developer:

Sal Baldovinos

VP Operations:

Anita Perez

VP Sales:

Tim Doyle