2019 Winners Announced. Congratulation to All!

WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2015 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of CDMiConnect Wins 2015 Best Health Care Mobile Application, Best Pharmaceuticals Mobile Application Mobile WebAward for CF Daily App

To: CDMiConnect

For: CF Daily App

Award: Best Health Care Mobile Application, Best Pharmaceuticals Mobile Application

Click here to see entry creative

About the Entry



Vertex is a leader in the treatment of CF, and the only pharmaceutical company to create medications that treat the underlying cause of CF, bringing new hope to people with this condition.
To combat frequent infections and the potential for long-term reduction in lung function and other symptoms, people with CF need to take countless medications and perform various therapies. Treatment routines can include dozens of pills, and other treatments that can take hours to complete. Regimens can also vary from week to week.
Though other mobile apps exist for people with CF, they are either focused on a particular treatment or have poor usability. Vertex recognized this unmet need and created CFDaily.
CFDaily allows people to easily enter all of their treatments in one convenient place and create a schedule with reminders. To engage and encourage its users, CFDaily awards points and badges. For example, “Lucky 7” is earned by using CFDaily 7 days in a row, “Tip o’ the Hat” is received for liking 10 CFDaily tips, and “Climbing the Treatment Charts” is for reviewing treatment data 15 times. CFDaily also serves up charts and reports from user-generated data so people can finally track and optimize their overall treatment adherence. The app also educates people by providing helpful tips about organization and planning, food and nutrition, and exercise for a full offering of tools to help people live with CF daily.

 

Award Credits

Contributors:

SVP, Group Creative Director:

John Deely

VP, Technical Director, Development:

Philip Yan

VP, Group Project Supervisor:

Michael Solebello

VP, Group Account Supervisor:

Jen Ohlberg

VP, Art Supervisor:

Mel Andrades

Copy Supervisor:

Stephen D’Agostino

Assistant Project Manager:

Brooke Goodspeed