2019 Winners Announced. Congratulation to All!

WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2015 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of Hitchcock Fleming & Associates Wins 2015 Best Home Building Mobile Website Mobile WebAward for LP CanExel: You Can Tell It's CanExel

To: Hitchcock Fleming & Associates

For: LP CanExel: You Can Tell It's CanExel

Award: Best Home Building Mobile Website

Click here to see entry creative

About the Entry



LP CanExel, manufacturers of premium prefinished exterior siding, needed to show Canadian homeowners the value of choosing CanExel, the original brand that built generations of quality homes in Canada. Creative messaging focuses on durability, prefinish quality, wood grain appearance and the legacy of its proven product. Above all, hfa wanted to focus on the beauty that only authentic LP CanExel can provide. This integrated campaign features a new responsive website, display ads, a brochure and print ads to convey relevant reasons why homeowners should raise their expectations when choosing prefinished siding. Awareness pieces show lifestyle examples and product attributes to help connect with homeowners on a personal level. When homeowners click through to the site, they are presented with an immersive experience that includes videos, beautiful product close-ups and calls to action to find a local CanExel Dealer.

 

Award Credits

Contributors:

Executive Creative Director:

Tracy McCutcheon

Creative Director:

Brad Istnick

Senior Account Manger:

Gina Simpson

Senior Copywriter/Creative Lead:

Cheryl Boehm

Senior Art Director/Creative Lead:

Todd Moser

Art Director:

Andrew Hernandez

Senior UX Architect:

Marie Lepley

Senior Digital Architect:

Tyler Clark

Digital Architect:

Harold Knieriem

Project Manager:

Ashley Thompson