2019 CALL FOR ENTRY COMING IN AUGUST

WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of Enlighten (Voratima Orawannukul, Mike Gatto, Denise Evers, Dave Winkel, Frank Buscher, Asif Gill, Mike Gerard), Visualize IT (Maurice Raynor, Chris Chapman), Hunter Douglas (Linda Bellitt, Whitney Clarkson, Kelly Johannsen, Chris Conley) Wins 2012 Best Consumer Goods Mobile Application Mobile WebAward for Hunter Douglas - The Art of Window Dressing

To: Enlighten (Voratima Orawannukul, Mike Gatto, Denise Evers, Dave Winkel, Frank Buscher, Asif Gill, Mike Gerard), Visualize IT (Maurice Raynor, Chris Chapman), Hunter Douglas (Linda Bellitt, Whitney Clarkson, Kelly Johannsen, Chris Conley)

For: Hunter Douglas - The Art of Window Dressing

Award: Best Consumer Goods Mobile Application

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About the Entry



In early 2012, Hunter Douglas – the nation's leading manufacturer and marketer of custom window fashions – launched "The Art of Window Dressing." This consumer iPad application was designed to streamline the extremely personal process of selecting and customizing this premium, high-consideration product. For a brand like Hunter Douglas, which sells its products through offline dealers, functional and engaging digital applications are critical. "The Art of Window Dressing" invites consumers to actively visualize Hunter Douglas products in their homes, and motivate a visit to a dealer showroom.

With the app consumers can explore a wide range of Hunter Douglas products, swatches, and color options in a digital product gallery. They can also experience the window fashions in the context of a realistic kitchen, bedroom, or living room. Consumers have the ability to use a stock photograph and customize the window dressings within it to their tastes, or to upload a photo of a room in their very own home – and even take one on the spot using their iPad. In this way these potential customers can see not just what a product would look like in their fantasy room but in an actual space within their home.

Products, colors, and fabric options (over 300 of them) can all be customized. The final product can be saved to a Workbook, e-mailed, and shared on social media sites like Facebook. Most importantly, it can be sent directly to a Hunter Douglas dealer who can help the consumer translate her design vision into a reality.

 

Award Credits

Contributors:

Software Engineer:

Voratima Orawannukul

Executive Art Director:

Mike Gatto

Project Manager:

Denise Evers

Principal Software Engineer:

Dave Winkel

Quality Assurance Manager:

Frank Buscher

Senior Software Engineer:

Asif Gill

QA Tester:

Mike Girard