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WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of Active Network Wins 2012 Best Mobile Industry Mobile Application Mobile WebAward for Active.com Couch-to-5K

To: Active Network

For: Active.com Couch-to-5K

Award: Best Mobile Industry Mobile Application

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About the Entry



Our Active.com Couch-to-5K® mobile app gets people off the couch and training for their first 5K. Geared towards those new to exercise, Active.com Couch-to-5K offers a day-by-day fitness program, helping users eventually run a full 5K race. User-friendly features include iTunes music integration, the ability for users to track their pace, and a choice of three personalized trainers – Constance, Billie and Sergeant Block – to help runners stay motivated. Each of the personalized trainers incorporates a real human voice, corresponds with a different exercise style and regiment, and provides their own motivational messages and advice. In addition to the personal trainers, users will also find encouragement, support and motivation on social media channels and in the broader Active.com community. The first app of its kind to let runners track their route and distance with free GPS, and also the first that allows users to complete their training by registering for a 5K through the app for a special discount, Active.com Couch-to-5K is the top 4 ranking apps in the Health & Fitness category with 82,000 downloads, 205 reviews and a 3.5 rating.

 

Award Credits

Contributors:

Interaction Designer:

Jason Broughton

Visual Designer:

Jean Wasson

Lead Developer:

Jeremy Jessup

Developer:

Kari Ohlsen

QA Engineer:

Mark Sepeda

Director of Mobile Development:

Chris Stremlau

Consumer Mobile Product Manager:

Belinda Lu

Sr. Director of Software Engineering:

Steve Carroll

Marketing Manager:

Lauren Thayer

Lead QA Engineer:

Olivier Dennemont