Best Environmental Social Media Campaign

For the 2012 NFL Draft at Radio City Music Hall, we partnered with Nike to not only brand the event - but also to get the winner notifications out as they happened across all the essential social media platforms.

We created a real-time graphics workflow that allowed us to match the new digital jerseys to player names as they were picked in real-time. It even allowed us to handle surprise picks and last-minute trades with ease.

We ended up delivering 1056 video board renders from their initial concept to the broadcast ready final quality in a stunning 4 weeks.

Contributors:

Creative Director:	Jeff Levine
Assoc. Creative Director:	Hemu Karadkar
Executive Producer:	Andrew Isaacson
Producer:	Michael Steinmann
Editors:	Josh Sneider/Steve Davis
Production Coordinator:	Brandon Grabowski
Lead Design/Animation:	Tin Tran/William Salas
Art Director:	Jesse Austin
Senior Global Brand Director, NIKE:	Jim Beeman
Director of Event Presentation, NFL:	Sammy Choi

THE FAMOUS GROUP

Location: United States

About the Agency:

The Famous Group is a full-service, fully integrated digital production company, handling all aspects of live action filming and editing, CG/motion graphics, digital development and production for broadcast and the web.