The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Health Care Social Media Campaign
Our challenge was to promote Huggies' new diaper, Freedom+, during the 2012 Olympic games. As you remember, the main sponsor for the Olympic games were our direct competition - Pampers.
Our goal was to overcome our budget inferiority and convince moms across the country to purchase Huggies Freedom+ diapers.
Contributors:
| VP Creative: | Nir Refuah |
| Creative Director: | Ami Alush |
| Copywriter: | Tal Schweiger |
| Art Director: | Nir Hersztadt |
MCCANN ERICKSON
Location: Israel