Best Automobile Rich Media Online Campaign

As a component of Yaris' decidedly understated "It's A Car!" campaign, we created a series of web banners with secret bonus games hidden within them.

At first glance, the banners appeared static. However, sharp-eyed users noticed a hovering box that looked slightly out of place. When clicked upon, this hidden trigger caused the banner to pixelate and transform into a classic console-style video game. Players were able navigate the Yaris through one of three separate games, each an homage to famous bonus levels from the past.

Contributors:

Executive Creative Director:	Margaret Keene
Executive Creative Director:	Chris Adams
Creative Director:	Dylan Schwartz
ACD Art Director:	David Hays
Art Director:	Jonathan Granewich, Avery Oldfield
Copywriter:	Scott Reedy, Adam Wolinsky
Director of Integrated Production/Multimedia:	Tanya LeSieur
Executive Integrated Producer :	Matthew Kinney
Associate Integrated Producer:	Andrew Slough
Account Director:	Marisstella Marinkovic

SAATCHI & SAATCHI LA

Location: USA