There are nearly 7 million Camry stories out there. Every one of them has a story. The "Camry Effect" connects the nearly seven million Camry drivers in the United States through an interactive, online experience.
For 30 years, Camry has been a part of many American’s best memories—first dates, road trips, soccer games, job interviews and college days. The Camry Effect provides these Camry owners a platform where they can share these moments, memories and milestones while witnessing their collective impact.
Contributors:
| Executive Creative Director: | Margaret Keene |
| Executive Creative Director: | Chris Adams |
| Creative Director: | Andre LeMasurier |
| ACD/Copywriter: | Matthew Curry |
| ACD/Art Director: | Brad Burke |
| Art Director: | Erek Vinluan, Ricardo Yosy |
| Copywriter: | Jeff Nieberding, Chelsea DuBois, Alex Solarte, Jonathan Pelleg, Matthew Poitras |
| Designer: | Erek Vinluan, Ricardo Yosy |
| Director of Integrated Production: | Tanya Lesieur |
| Executive Integrated Producer: | Tina Gongsakdi |
SAATCHI & SAATCHI LA
Location: USA