Best Pharmaceuticals Integrated Ad Campaign

NUVIGIL features 'everyday heroes' in a fully integrated digital ad campaign that speaks directly to patients living with excessive sleepiness due to shift work disorder (SWD). Using bold imagery and compelling language, NUVIGIL seamlessly weaves a single advertising message throughout its digital tactics–NUVIGIL provides wakefulness when it counts. No matter how patients enter the communication stream, all roads lead to a free trial so patients and doctors can decide for themselves. Over 2 million prescriptions have been written to date.

Contributors:

Chief Creative Officer:	Rich Levy
Creative Director:	Don Matera
Associate Creative Director:	David Torres
Art Director:	Campbell Hooper
Copywriter:	Danielle Welch
Copywriter:	Nate Holley
Copywriter:	Joe Kreisberg
Account Management:	Christopher Muskopf
Producer:	Rebecca Johnson
Information Architect:	Dave Derby

DRAFTFCB HEALTHCARE

Location: USA