The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Food Industry Rich Media Online Campaign
Lots of snacks claim to be good for you, but only Orville Redenbacher's popcorn, the Super Snack, walks the walk. With 100% whole grain and zero grams trans fat, these delicious nuggets deliver nothing but guilt-free pleasure.
To help bring this idea home for consumers, we created a banner that mocks the poser snacks, and literally knocks them off the web page. The Super Snack prevails.
Contributors:
| Executive Creative Director: | Dave Maly |
| Associate Creative Director: | Peter Blocksom |
| Art Director Interaction Design: | Tim Freeman |
| Senior Designer: | Sara Sartarelli |
| Copywriter: | Adrea Beatty |
| Interactive Media Designer: | Chad Hobbs |
| Manager Client Partnership: | Kristin Elzey |
| Producer: | Ashley Gratch |
POSSIBLE WORLDWIDE
Location: USA