The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Consumer Goods Online Ad
The new Bounty paper towel is the result of years of P&G product research and testing. Its signature innovation—Trap & Lock Technology—improved upon the brand's industry-leading absorbency by more than 50%.
This level of performance means that Bounty can charge a premium for its products. And, like other premium brands, it's all about value, not price.
Easy enough. Now the hard part. Making "Value" exciting and engaging.
Contributors:
| Associate Creative Director: | Chris Dye |
| Designer: | Evan Oliver |
| Associate Interactive Media Designer: | Kevin Beisel |
| Associate Interactive Designer: | Chris Garman |
| Display Media Lead: | Tom Dunne |
| Copy Director: | Justin Russell |
| Display Media Lead: | Tom Dunne |
| Management Supervisor Client Partnership: | Brennan Hill |
| Senior Manager Client Partnership: | Elly Wainscott |
| Producer: | Katie Pauley |
POSSIBLE WORLDWIDE
Location: USA