Audience:
o Boys, ages 3-9 (and their parents)
Goal:
o Drive consumer engagement with mymotorisland.com, and ultimately to store
Contributors:
| Chief Creative Officer: | Gary Greenberg |
| Associate Creative Director: | Brian Moore |
| Art Director: | Maureen Metzler |
| Designer: | Charlie Guerrero |
| Copywriter: | Craig Falzone |
| Video Editor: | David Maloney |
| Developer: | Max Guerrero |
| Director of Digital Production: | Aurelio D'Amico |
| Sr. Digital Producer: | Mary - Ann DiThomas |
| Animation: | Soup 2 Nuts |
ALLEN & GERRITSEN
Location: USA