The problem: although ereaders like the Kindle and Nook popularized epaper and ebook technology, the reading experiences they offered fell short of their true digital potential. Reading a book on a Kindle was still very much like reading a paperback. That’s why DMC asked VML to reimagine the digital reading experience.
The solution: we built Copia from the ground up based on a simple idea: if a book is worth reading, it’s worth discussing. As the world’s most advanced social reading experience, Copia combines a series of ereading apps, a social reading community and an ebook marketplace into a holistic platform.
Contributors:
| Creative Director: | Robb Smigielski |
| Associate Creative Director: | Michael Eppelheimer |
| Associate Creative Director: | Kyle Taylor |
| Sr Copywriter: | Derek Anderson |
| Art Director: | Tim Canton |
| Art Director: | Sam Hendricks |
| Art Director: | Nate Hofer |
| Art Director: | Dan Searle |
| Associate Art Director: | Ian Tirone |
| Video Animation: | Brandon Paddock |
VML
Location: US