The problem: How does Copia, a start-up boasting the most advanced social ereading idea, compete on a hardware level with the likes of Amazon, Barnes & Noble and Sony?
The solution: Instead of bringing yet another e-reader to a flooded market, we decided to make Copia available on devices that people already own, namely smartphones and tablet computers.
Contributors:
| Creative Director: | Robb Smigielski |
| Associate Creative Director: | Michael Eppelheimer |
| Associate Creative Director: | Kyle Taylor |
| Sr Copywriter: | Derek Anderson |
| Art Director: | Tim Canton |
| Art Director: | Sam Hendricks |
| Art Director: | Nate Hofer |
| Art Director: | Dan Searle |
| Associate Art Director: | Ian Tirone |
VML
Location: US