Best Beverage Rich Media Online Campaign

G Series shifted into an occasion-based marketing strategy shortly after its launch. Footage of G athletes interacting with the words Before, During and After gave us a unique way to show elite teen athletes when to use G Series. Takeovers, rich media and standard executions featured Usain Bolt, Dwight Howard and Peyton Manning alongside product info and the unmistakable occasion message.

Contributors:

Creative Director:	Tony Snethen
Associate Creative Director:	Nick Allegri
Sr Copywriter:	Joel Henning
Sr Art Director:	Chad Green
Group Creative Director:	Linda Bumgarner
Executive Creative Director:	Debbi Vandeven
Executive Producer:	Tyler Smith
Director:	Norry Niven, Stone Core Films
VML Integrated Production:	Integrated Production Team
Editing:	T2

VML

Location: US