The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Advertising Online Campaign
Audience:
Demographic: 18-34 year old demo, 70% male
Behavior: Highly engaged and influential, earliest, most frequent adopters of technology and heavy entertainment seekers
Campaign Goal:
To bring to life Sony Corporation’s new unifying brand message — ‘make.believe’ (believe that anything you can imagine, you can make real) — in a way that would inspire and create an emotional connection with target consumers about the magic of Sony.
Contributors:
| Executive Creative Director: | Adam Owett |
| Creative Director: | Chris Lenz |
| Directors: | Chris Lenz & John Vondracek |
| Director : | Dan Beers |
| Director : | Earle Sebastian |
| Director: | Ray Yoshimoto |
| Director: | Legs |
| Director: | Chris Lenz |
| Producer: | Kelly DeLace |
| Producer: | Christian Ruggiero |
ARCADE CREATIVE GROUP
Location: USA