Best Healthcare Provider Rich Media Online Ad, Best Of Show Rich Media Online Ad

Audience: Emergency room wait times are relatable to a broad audience, our target. We did geotarget the online efforts to the Greater Akron Area and Northeast Ohio footprint. Using a mix of contextual and behavioral targeting the message was targeted at specific websites, types of sites or sections of sites that are relevant to Akron General. Goals: Emergency room wait times are a primary consumer concern when they need an emergency room. In a real emergency patients should call 911, but for other times when an emergency room is needed we wanted to: • Provide the consumer with the information they need to make an informed decision utilizing where they search for information • Position Akron General with health-related content and within community relevant media • Establish a broad reach • Build awareness of all locations • Improve the emergency room experience • Break through the market clutter

Contributors:

Sr. Art Director:	Mark Collins
Writer:	Kim Bruns
Web Developer:	Jason Holm
Project Manager:	John Hochberg
Director/Interactive:	Larry Yoder
Executive Creative Director:	Nick Betro
Account Manager:	Christina Cyrus

HITCHCOCK FLEMING & ASSOCIATES

Location: USA