The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Computer: Hardware Integrated Ad Campaign
The campaign developed for Consumers in Brazil, based its strategy in getting their attention, interest, and curiosity in a very funny and unique manner.
The goal was to increase sales by promoting the energy-saving systems online at a very low price.
Contributors:
| Creative Director: | Carlos Tornell |
| Copy Writer: | Daniel Guedes |
| Interactive Art Director: | Gustavo Perez-Palacio |
| Brazil Director: | Raffael Mastrocola |
YOUNG & RUBICAM BRANDS
Location: USA