The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Regional Integrated Ad Campaign
Goal: Create an online campaign that drives attention, interest and desire among consumers in Argentina, Brazil and Mexico. The main objective was, for the first time, that customers could engage , in a fun and friendly way, with Dell as a brand, bringing the "human side of Dell to life".
Contributors:
| Interactive Art Director : | Robert Meireles |
| Copy Writer: | Matias Blazevic |
| Latam Consumer Lead : | Luciana Gortari |
| Interactive Latam Director : | Gui Ambros |
| Latam Account Supervisor : | Celina Olmos |
| Digital Solutions Director: | Marcelo Perrone |
| Brazil Lead : | Raffael Mastrocola |
| Art Director: | Ricardo Lopera |
| Creative Director: | Carlos Tornell |
YOUNG & RUBICAM BRANDS
Location: USA