The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Retail Social Media Campaign
The OfficeMax target audience is women, ages 25-54. For this audience, gaming is the second biggest reason they visit Facebook. The goal was to create a facebook holiday-themed gaming hub as a fun way for the target to engage with the OfficeMax brand and encourage them to "like" the brand.
Contributors:
| Chief Creative Officer: | Wililam Mericle |
| Creative Director: | Michael Shirley |
| Associate Creative Director: | Matt Dimmer |
| Art Director: | Chris Ebel, Jason Tisser |
| Senior Copywriter: | Brandan Jenkins |
| Copywriter: | Regan Kline |
| Executive Producer: | Patricia Jones |
| Audio Engineer: | Mike McDonald |
| Group Account Director: | Chris Tussing |
| Account Director: | Gretchen Hentemann |
EURO RSCG CHICAGO
Location: USA