Best Movie Rich Media Online Ad

To promote its much-anticipated Tron: Legacy theatrical release, Disney engaged The Visionaire Group to Tron-ize the web and create a stunning array of online ads and site takeovers. One of the most compelling executions lighting up the grid involved a groundbreaking takeover on MSN Movies where all site branding is temporarily removed as an electric blue light cycle races toward the viewer, revealing a peek at the inner workings of the digital world explored in the film while teasing its 3D technology.

Contributors:

Executive Creative Director:	Dimitry Ioffe
Creative Director:	Carlyle Rafanan
Motion/Animation Director:	Michael Beynart
Flash Developer:	Chris Brooks
Designer:	Jae Yoon
Designer:	Monchaya Ngaolertloy
Concept Designer:	Francisco Camberos

THE VISIONAIRE GROUP

Location: USA