Best Financial Services Integrated Ad Campaign

Audience:
Advisors (an important sales channel for Standard Life’s Group Savings & Retirement business)

Objectives:
- Maximize Standard Life’s visibility among advisors while introducing new group savings & retirement products.
- Increase the number of advisors who do business with Standard Life.

Contributors:

Creative Direction:	Marc-André Beaulieu
Strategy:	Matthew Rotenberg; Martine Perron; Bonnie Auger
Web Development:	Anatoli Makarov; Jinkee Balino; Jean Lavergne
Multimedia:	Denis Chan
Design:	Philip Malizia; Rex Choi
Copywriting:	Marc-André Beaulieu
Revision:	Graziella Mastroeni; Sonia Apraxine

THE STANDARD LIFE ASSURANCE COMPANY OF CANADA

Location: Canada