The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Events Rich Media Online Campaign
This campaign was targeted to women between the ages of 25-40 to increase visitation and awareness of Winterfest in Pigeon Forge. The campaign was directed to persons with a 300 mile driving radius including Primary Geo Target: Indiana, Ohio, Virginia, North Carolina, Tennessee, W. Virginia, Georgia, S. Carolina, Alabama, Mississippi, and Kentucky. This campaign was met with phenomenal results including an open rate of 50%, a click thru rate of 9.62% and 23,766 registrations to the campaign.
Contributors:
| Marketing Manager: | Sue Carr |
| Executive Director: | Leon Downey |
| Account Manager: | Melisa Izaguirre |
| Graphic Designer: | Gilbert Cantu |
| VP, Creative: | Cliff Ward |
| VP, Client Services: | Cam Jensen-Campbell |
| Dir, Production: | Jason Hays |
USDM.NET
Location: USA