Adults 25-49 who crave unsurpassed flavorful food, have limited time for a meal or snack (10-30 minutes) and expect to spend $6-10 for a meal. Rubio’s core user is more likely than average to have above-average income, be college-educated, have professional jobs, and eat weekday lunch at Rubio’s. They may or may not have children living at home. Encourage customers to think of Rubio’s as a fun, healthy alternative to fast food.
Contributors:
| Senior Art Director: | Brian Tsang |
| Copywriter : | Anne McColl |
| Creative Director : | Jeannie Metz-Fratoni |
| Lead Web Developer : | Mai Krakauer |
| Flash Designer: | Jeff White |
| Flash Designer: | Will Hansen |
| Flash Designer: | Nikolai Bokolichvili |
| Director of User Experience : | Charles Wiedenhoft & Linda Eskin |
| Senior Business Manager : | Lauren Dougherty |
| Project Manager : | Lindsay Estrada |
RED DOOR INTERACTIVE
Location: USA