IBM wanted to create awareness in an audience it had never targeted before--telephony managers. The principal goal was to raise general awareness that IBM provides services in the field of unified communications--and that IBM is a strong alternative to other vendors such as Microsoft.
Contributors:
| Account Manager: | Jennifer Schoenke |
| Creative Director: | Joan Doolittle |
| Associate Creative Director: | Yunita Heroe Permatasari |
| Designer: | Michelle Cordle, Yunita H |
| Copy: | Deirdre Puleo, Rachel Timbie |
| Editor: | Andrew Wolfe, Joy Herbers |
| Video Editor: | Karina Halim |
| New Media Producer: | Martin Walaszek |
| Director: | Tom Bradford, Ovo Films |
| Audio Post Production: | Coupe Studios |
LEOPARD COMMUNICATIONS
Location: USA