The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Travel Online Campaign
Like all Orbitz Games, players discover that you win when you book with Orbitz. However, this specific game was designed to reach a different audience – people perhaps more intrigued by puzzle and brain-bender games than traditional sports-related titles. In Know & Tell, players match up specific travel alerts with the corresponding traveler-in-need in a race against the clock. This game concept sought to reinforce communal aspects of the new OrbitzTLC Microsite, which is a website that facilitates travelers keeping each other informed on how to get from Point A to Point B more smoothly.
Contributors:
| Creative Director and Lead Designer: | Mark Rattin |
| 3D Illustrator: | Dominic Vallone |
| Writer: | Amy Dunlap |
| Lead Game Developer: | Jin Young Kim |
| Senior Flash Developer: | Jeff Froom |
| Flash Developer: | Alberto Parera |
| Music Designer: | Matthew Mercer |
| Database Developer: | Rich Hanson |
| Account Director: | Bridgett Niekamp |
| Project Manager: | Jayme Kuramitsu |
15 LETTERS INC.
Location: USA