To produce this campaign pro bono, we got several suppliers and media to help. It was actually quite easy to get them to contribute to a campaign that aimed to raise funds for a foundation dedicated to fighting cancer. Two rich media islands featured a man and a woman playing the role of parents with children fighting cancer. They could be seen on the Canoë network, among others.
Contributors:
| Director Creator: | Pascal De Decker and Paulette Arsenault |
| Art Director: | Anik Ouellet |
| Copywriter: | Eric Chavagnac |
| Account director: | Sylvie Robert |
| Account coordinator: | Marjolaine Durand |
| Producer: | Louise Genest |
PALM COMMUNICATION
Location: Canada