The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Retail Online Newsletter Campaign
This newsletter announced the new Indiana Jones™ action sets that include mini-figures and scenes from the much loved movies. The audience comprised of LEGO fans in multiple markets throughout North America and Europe in 3 languages with open rates of 43% and click-thru rates of 15.4%.
Contributors:
| Creative Director: | Julian Scott |
| Art Director: | Lynn Baus |
| Designer : | Amanda Withers |
RESPONSYS
Location: USA