Best Pharmaceuticals Online Campaign

Audience and goal of advertisement / campaign:

• Brand Positioning
– Novartis Vaccines is dedicated to protecting the public health by making it easier to protect the health of everyone around you

• Target
– Those who are most concerned about protecting those close to them- Mothers

• Communication Objectives
– Create Awareness of the need for prevention and drive intent to vaccinate
– Drive consumers to the right channels (where Novartis has a strategic partnership or high share)

Contributors:

EVP, Chief Creative Officer:	Steve Pashkoff
VP, Associate Creative Director:	David Ross
VP, Associate Creative Director:	Peter Cohen
SVP, Management Supervisor:	Janet Presley
Account Supervisor:	Raquel Banbury
VP, Media Director :	Liz O’Neil
Online Strategist:	Chris Cullman
Studio – MultiMedia :	Adam Portnoy
Senior Designer :	Kevin Kaszuba
Imaging Specialis:	Chris Gruno

COMMONHEALTH

Location: USA