The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Food Industry Microsite/landing Page
In an effort to bolster to awareness and engagement of the Dr Pepper and BURGER KING® brands among a tween/teen audience as well as the established BK “SuperFan” target audience, Dr Pepper and BURGER KING executed a co-branded “advergame” promotion that supported the theatrical release of the Twentieth Century Fox film Fantastic Four: The Rise of the Silver Surfer.
Contributors:
| Assoc. Creative Director: | Nick Agderian |
| Art Director: | Thomas Gilner |
| Copywriter: | Tim McCormack |
| Copywriter: | Arye Dworken |
| Game Design/Programming: | Jason Oda |
| Executive Creative Director: | Deborah Vandeven |
VML
Location: USA