Best Leisure Interactive Application

The target audience for the My Disneyland section of the Disneyland Resort web site is primariliy mothers, with families as a secondary target. This section has recently been reorganized and redesigned to offer moms and their families a tool through which they can customize and plan their trip to Disneyland, including selecting attractions, dining and hotels online. It serves as an incentive to booking a trip and enhances their overall Disneyland experience.

Contributors:

Brand Lead:	Joe Popp
Creative Lead:	Luz Mercado
Content Strategist:	Mary McHale
Project Manager:	Laura Kincade
Visual Designers:	Yonka Agova, Patrick Datugan
Web Developers:	Joe Angelone, Conor Linberg
Internet Strategy Manager:	Judy Stewart-Jones
Writer:	Robert Ronan

WALT DISNEY PARKS & RESORTS

Location: USA