Best Other Microsite/landing Page

The idea here was to take the premise that FedEx is the best and most reliable means of delivery and apply that in a fun, engaging way to the online world. The result was an interactive tool that allows users to upload content into a virtual FedEx box, enter an email address and then use their mouse to pull back a rubber band and launch the package through cyberspace. Though it started as a simple viral application, FedEx, in their enthusiasm, is now using it to send messages from their sponsored NASCAR driver, Denny Hamlin, to his legions of fans.

Contributors:

CEO/CCO:	Andreas Combuechen
Creative Director:	Cabot Norton
Associate Creative Director/AD:	Brett Simon
Associate Creative Director/Writer:	John Heath
Art Director:	Rob Seale
Developer:	Billy Kersnowski
Producer:	Alex Minkow
Account Director:	Dave Kurman

ATMOSPHERE BBDO

Location: USA