WelcomeRunners.com is a video microsite designed as an interactive resource for runners as a component of an integrated marketing strategy created by Runner's World Media Group and sponsored by JetBlue Airlines. Edulence Corporation, a digital marketing firm and online video solutions provider, designed and developed the microsite to offer video training tips, interactive running maps, online sweepstakes, a JetBlue travel booker, and a variety of related links and offers. - Flash-based microsite with MySQL database - 15 video files - 4 interactive maps - Integrated travel booker with XML feed - Weekly and quarterly sweepstakes system - 6 weeks, 4 people
Contributors:
| Edulence Creative Director: | Mary Murphy |
| Edulence Programmer: | Kevin Scott |
| Edulence Video Producer: | Paul Sullivan |
| Edulence Project Manager: | Victor DiBlasi |
| Runner's World Project Manager: | Rainbow Kirby |
| Agency: | Beyond Interactive |
| Client: | JetBlue Airlines |
EDULENCE CORPORATION
Location: USA