Best Beverage Online Video

The campaign aimed to boost summer sales and drive social engagement by highlighting Faygo’s wide variety of unique flavors. It invited audiences to see themselves in the brand, drawing a connection between Faygo’s vibrant personality and their own unique talents. By celebrating individuality and self-expression, the campaign encouraged consumers to embrace what makes them special and share it with the world, making everything POP with color and excitement.

Contributors:

Chief Creative Officer:	Bill Morden
Account Director:	Joe Morden
Creative Director:	Jeff Wolfe
Art Director:	Sun Chanya
Copywriter:	Cole Guidry
Ilustrator:	Lindsey Naylor
Strategy Director:	Lesley Stout

TMV GROUP

Location: United States of America