Best Financial Services Integrated Ad Campaign

World of Numbers, challenges the impersonal nature of banking with the big banks. Meridian highlights how these traditional banks often reduce customers to mere numbers on a spreadsheet, treating them as accounts rather than individuals. In stark contrast, Meridian promises a more personal approach, one that prioritizes human connections and understands its Members’ unique financial needs. Owning the Meridian approach became a key driver of the idea, a world where Canadians would no longer have to quietly accept defeat that there would never be a better way to bank. With a full suite of products to compete with, this campaign communicated the Meridian difference head on to inspire more people to become Members – not customers.

Contributors:

Chief Digital & Marketing Officer:	Matthew Seagrim (Meridian Credit Union)
VP Marketing:	Susan LeBlanc (Meridian Credit Union)
Director, Creative:	Donovan Bond (Meridian Credit Union)
Director, Brand:	Ghazal Taheri (Meridian Credit Union)
Partner, Chief Strategy Officer:	Dustin Brown (Elemental)
Creative Director:	Scott Fess (Elemental)
Executive Producer:	Marco D'Angelo (Impossible Studios)
Executive Producer:	Kate Galytska (247 x Radioaktivefilm)
Director:	Dan French

ELEMENTAL

Location: Canada