The purpose of this campaign was to use new customer service technology to generate awareness and interest in the bank.
Contributors:
| Sr. Mgr., Brand & Content: | Pearl Driver |
| Sr. Dir., Content Marketing & Brand Strategy: | Erin McReynolds |
| SVP, Marketing: | Devon Johnson |
| Intern, Marketing: | Holden Curtis |
| Social Media Consultant: | Mari Di Chiara |
| Creative Design Agency: | Jennifer Heller, Artsy Geek |
| Sr. User Experience Designer, Digital Channel: | Galina Pasternak |
| Sr. Dir., Digital Technology Product, Digital Channel: | Richard Nishitoyo |
| Sr. Software Developer, Information Technology: | Chris Stiles |
| Web Developer, Digital Channel: | Nick Holke |
FREMONT BANK
Location: United States