Best Beverage Social Media Campaign

Lunazul's audience are young and adventurous 25-35-year-old North Americans who embody the brand's mantra, “Feed the Wolf — a provocative call to action that celebrates spontaneity and community. With this online video and social media campaign, LEAP Group and Lunazul built on the brand to create a series of videos for Social Media showcasing professional chefs creating the tastiest recipes using the wolf spirit as a star ingredient and encouraging Lunazul drinkers to also consider the tequila as a pantry staple.

Contributors:

Creative Director:	Todd Lipscomb
Content Manager:	Hannah Fogle
Senior Media Manager:	Molly Kennedy
Copywriter:	Michael Jester
Senior Animator:	David Carrero
Assistant Multimedia Content Creator:	Sammi Girdler
Executive Creator Director:	Brandon Faris
Senior Account Manager:	Sarah Pritts

LEAP GROUP NETWORK

Location: United States