Eye Care Professionals love prescribing CooperVision’s toric technology so much that making it one way wasn’t enough. So CooperVision made their contact lenses a second way—a daily. The Toric2Ways campaign helped communicate that.
Contributors:
| Account Director: | Kaitlyn Nolan |
| Senior Account Executive: | Sydney Aspenleiter |
| Creative Supervisor / Copywriter: | Alyssa Davis |
| Art Director: | Melody Ossola |
| Creative Strategist: | Ken McVeagh |
| Creative Lead: | Matt McKeveny |
| Marketing Communications Manager at CooperVision: | Jill Zabinski-Berne |
| Director of Marketing, FRP Brands at CooperVision: | Doug Brayer |
| Digital Marketing Manager at CooperVision: | Jan Scully |
| Senior Marketing Manager: | Kristen Cavatassi |
TRUTH COLLECTIVE
Location: United States
About the Agency:
We are creative fuel for ambitious marketers. We make brand experiences that matter. The kind that transforms people, products, enterprises, everything.