Best University Online Ad

In order to continue to improve enrollment leads, Oodle worked closely with UC Online to develop category-level campaigns for the university. This moved our messaging and targeting to be higher-funnel and allowed us to extend our reach while maximizing ad spend. Category ads drove to campaign-specific landing pages that allowed a prospect to view general information and then drill down into specific degrees. From there we leveraged degree-specific retargeting campaigns to continue nurturing leads.

Contributors:

​​Asst. Vice Provost, Enrollment UC Online:	Brandi Bittner
Director of Marketing:	Kelly Kaiser, Tricia Frederick, Summer Estridge
Vice President of Creative and Marketing:	Joshua Thompson
Director of Client Services :	Riley Vollmer
Director of Digital Media :	Katie Hendricks
Director of Social Media :	Hannah Brown
Account Supervisor :	Kyle Fant
Senior Designers :	Alexis Hippler
Account Executives :	Margot Kelley, Lauren Hartman, Hayley Phelps
Senior Digital Media Strategist :	Tyler Ventrella, Ben Nusekabel

OODLE

Location: USA