Best Government Integrated Ad Campaign, Best Of Show Integrated Ad Campaign

The goal of the campaign was to leverage the nostalgic brand of the world’s most-played board game and create an integrated digital experience that would provide multiple gamified touch points and offer entertainment to the Florida Lottery's core audience.

Contributors:

President, CEO:	Tom Kenney
Executive Creative Director:	Paul Prato
Creative Director:	Nick Mcmurdy
Executive Director, Strategy & Innovation:	Nicholas Stoeckle
Interactive Creative Director:	Dmitrii Osipovskii
Interactive Jr. Art Director:	Drew Pettus
Lead Social Media Strategist:	Lexi Farnella
Producer:	Jonathan Hickson
Creative Director:	Christy Beegle
Group Account Director:	Rey Futch

PPK ADVERTISING

Location: USA