One area of conquest for the ROXOR is land management - rachers, farmers, etc. that have large swatches of land to work. This online ad ran on agriculture-and ranching-related websites, and drove users to the brand website where they could build their own ROXOR online and find their nearest dealer.
Contributors:
| PARTNER: | BILL MORDEN |
| PARTNER: | JOE MORDEN |
| SR ART DIRECTOR: | JEFF WOLFE |
| EXECUTIVE CREATIVE DIRECTOR: | TODD GILLELAND |
| COPYWRITER: | TODD GILLELAND |