Best Government Integrated Ad Campaign

In 2017, Florida Lottery challenged PPK to break through the holiday media clutter to promote the Florida Lottery holiday scratch-offs. The strategy was to remind lottery players and holiday shoppers that our scratch-off games are the perfect holiday gift for anyone.

Contributors:

President, CEO:	Tom Kenney
Executive Creative Director:	Dustin Tamilio
Digital Director:	Nick Stoeckle
Lead Digital Producer:	Dmitrii Osipovskii
Digital Producer:	Andrew Pettus
Digital Producer:	Tomiya Jones
Group Account Director:	Kyle Matos
Senior Account Executive:	Kendra Mahon
Account Executive:	Carly Earnest
Associate Creative Director:	Christy Beegle

PPK

Location: USA