Best Retail Online Video

Building on Helzberg’s success with a National Proposal Day campaign the year prior, the brand and DEG were looking for an innovative and creative way to showcase the range of emotions associated with the ring-shopping process, and how Helzberg can enhance the joy and alleviate the stress. With viral proposals becoming a trend, Helzberg wanted to target its national audience, specifically those potentially interested in purchasing or receiving a ring, with a creative proposal story to spark the idea of love. Not only was this a feel-good story of how Helzberg helped a bachelor plan and execute the perfect proposal, but it hopefully motivated other bachelors to come to Helzberg to make their proposal perfect.

Contributors:

Account Director, DEG:	Ryan McNeil
Account Manager, DEG:	Rachel LaFreniere
Director of Social Media, DEG:	Jen Forrest
Creative Strategist, DEG:	Pat Padley
Director, Corporate Communications and Social Media, Helzberg:	Marti Greathouse
Senior Vice President of Marketing, Helzberg:	Jan Steck

DEG

Location: US