Best Health Care Integrated Ad Campaign

The manifestation of Restless Legs Syndrome (RLS) occurs both in the physical and emotional realms, bringing discomfort and distress to the sufferer. Even more, 40% of patients taking dopamine agonists (DAs), the current treatment of choice, will experience a significant, long-term side effect called “augmentation.” Augmentation causes RLS symptoms to become more severe than they were prior to treatment.

The Horizant “Augmentation” campaign utilized a coordinated, multi-platform media campaign to communicate the serious concern of augmentation for RLS patients, along with the anxiety and dread that comes with the re-emergence of RLS symptoms. The authentic story of Theresa, and her struggle with augmentation, urges patients to raise the issue with their doctors and discuss alternative treatment options.

Contributors:

Senior Director of Marketing:	Chris Dillard
Managing Director, Executive Creative Director:	James Talerico
Group Creative Director:	Kris LoCascio
Creative Director:	Doug Puchowski
Director of Production:	Maya Schindler
Associate Director of Production:	Ana Capellan
EVP, Relationship Lead:	Lee Slovitt
Associate Director of Media:	Ashley Manzano
Art Director:	Tal Gendalman
Tech Manager:	Baltazar Villegas

HEARTBEAT

Location: United States

About the Agency:

In this radically transforming marketing landscape, Heartbeat is the Consumer & HCP AOR leader that specializes in helping brands overcome the odds and exceed their goals by outsmarting, outworking, and outperforming the competition. The digitally-native, full-service agency dissects a brand’s unique competitive challenges and delivers a smarter approach by leveraging unexpected strategies, daring creative, innovative solutions, faster processes, and a scrappy mentality. Heartbeat is proud to have partnered with world-class organizations like Genentech, Galderma, Novartis, Pfizer, and UNICEF. California-based sister agency, Heartbeat West, brings that same fighting spirit and world-class strategic and creative skills to healthcare clients on the West Coast. Managed by sun-seeking refugees from Heartbeat Ideas’ New York base, Heartbeat West offers clients the energy and uncompromising attitude of a “New York agency,” only with palm trees and better Mexican food. Heartbeat Ideas and Heartbeat West are members of Publicis Health.