The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Energy Rich Media Online Campaign, Best Of Show Rich Media Online Campaign
The brief was to : “produce a press and events communications campaign to highlight EDF’s role as an official partner of COP21.”
In response, we decided to create an integrated, interactive, digital-focused campaign to raise awareness of challenges surrounding COP21.
The central idea : a plan of action - “Meeting the 2C Target together”, and a slogan - #2Ctarget, to enable the general public to show their commitment and voice their desire for a better future for the planet.
The tone adopted is resolutely optimistic, in stark contrast to the flood of catastrophic images in the media.
The rich online campaign includes : dedicated website, digital signage campaign, display, social media, outdoor, e-influence activation. (details included on website)
Contributors:
| EXECUTIVE CREATIVE DIRECTOR: | CHRISTOPHE COFFRE |
| CREATIVE DIRECTORS: | ERIC HUC / LUDOVIC TÉNART |
| ARTISTIC DIRECTOR: | MARION GAMAIN |
| COPYWRITER: | VALENTIN TURGOT |
| DIGITAL ACCOUNT DIRECTOR: | WEILIN HO |
| DIGITAL PROJECT DIRECTOR: | JACQUES TRY |
| DIGITAL PROJECT MANAGERS: | STÉPHANE KHETIB / MATHILDE BARTHÈS |
| SOCIAL MEDIA ACCOUNT DIRECTOR: | CYNTHIA COHEN |
| SOCIAL MEDIA PRODUCTION DIRECTOR: | TIFFANNY MAQUIN-ROY |
| SOCIAL MEDIA MANAGER: | ROXANNE MALÉFANT / EMILIE SICARD |